Source Creative

Groupe Geraud is the largest operator of local authority markets in Europe and recently took over management of Brixton Village and Market Row.

We were delighted to be asked to provide a new logo for the markets taking into consideration their history and architecture. The design is created from the open-arched trusses that easily identify each area. For the typeface we chose Metro, designed by William A. Dwiggins in the 1930’s and developed it to have echoes of the original ‘Granville Arcade” font, specifically with amendments to the ‘G’ and ‘E’s.